Experiments with individually wrapped cookies

24 cookies with individual wrappers were consumed in an average of 24 days, while 24 cookies without individual wrappers were consumed in an average of 6 days

https://gyazo.com/5d9dd9fc13d5478922094942740b24e0

Cheema, Amar, and Dilip Soman. "The effect of partitions on controlling consumption." Journal of Marketing Research 45.6 (2008): 665-675.

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